The Design

To initiate my design process, I created site maps and (a lot of) wireframes to ensure that the user's journey of customising their box was as smooth and enjoyable as possible. I experimented with various features and ultimately included options for the size of the box, subscription length, colours the user does not wear, and general style preferences. Additionally, I chose to add a feature in called the 'Explore' which allowed other users to post pictures in their clothes from boxes and if people liked them the app would remember for their future boxes. I knew that this was very important as for a lot of people how they dress is how they express themselvesI then began working on the visual identity..Next, I focused on developing the visual identity of the app, keeping in mind that it needed to appeal to a younger audience and convey a sense of being "cool" and "trendy." I chose to use high contrasting colours and a black background to give the platform a progressive feel. I experimented with various colour options, ultimately selecting green as it represents freshness and sustainability.I then began to brainstorm and story board my animation, I wanted it to be colourful and clean.