Virgin Wines

Website re-branding and optimisation #UX #UXResearch #BehaviouralScience

Putting it briefly...

I worked with Virgin Wines to propose a website re-branding based off research to optimise their site and improve conversion rates. I presented my proposed re-designs to the design team and CEO.

Team: Sophie Ross

March - May 2023

2 Months

The Research

I focused on improving the overall user experience and customer journey of the website. I began by analysing and conducting interviews on the initial site, identifying pain points and areas for opportunities. I also looked at competitor sites for inspiration.

The Re-Design

Using a problem/opportunity - example - solution - proposed redesign approach, I focused on the small details and made changes that reinforced the brand identity making it look even more like Virgin Wines. I supported my decisions with my initial research, behavioural science and UX laws.

The Presentation

For the presentation slides, I condensed my research into a digestible format and explained the small changes I made. I also provided Virgin Wines with a document, which went into even more detail - an example is shown below.